How Much Are Americans Savings with CouponsĮvery American could get more than 1,000 coupons a year.īetween the Sunday paper, flyers going out each week, and offers sent out digitally-Americans are receiving a ton of coupons each year. Most consumers prefer single-use coupons with higher discounts as opposed to lower-value coupons redeemable more than once. 80% of coupons are redeemed from traditional print media. While mobile coupons are projected to account for nearly 80% of all coupon redemptions by 2022. The value of digital coupon redemptions is estimated to be $91 billion by 2022. 82% of consumers redeem a digital coupon within a week of being clipped and 30% redeem these within a day.50% of consumers use digital coupons while shopping in-store.81% of consumers would take additional action, such as enrolling in a loyalty program, to redeem a rebate or coupon.67% of consumers made an unplanned purchase solely because of a coupon or discount.93% of consumers use paper coupons while 75% use paperless coupons.62% of consumers check store circulars for coupons to match items on their shopping list.45% of consumers report using coupons often, if not always.39% of them bought a new brand because of a coupon.
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Meanwhile, for online purchases, the most influential factor is free shipping.Ĩ5% of consumers are willing to shop at multiple stores for the best deals and 82% switch stores based on weekly specials. By comparison, only 45% said the brand was the main factor. Among frequent coupon shoppers, 83% had coupons affect their purchasing behavior.Ĩ7% of low-income households, 86% middle income households, and 85% of high-income households admit to looking for deals.Ĩ9% of consumers named price as the top factor when making a purchase, while 82% named quality. Everything You Need to Know About Couponsĩ4% of people use coupons and 38% buy more than they intended because they have a coupon. And people often get a deal.Ĭlear up your assumptions about the coupon industry with these statistics. You can even carry over a coupon code to an online shopping cart. You can print them out and flash your smartphone screen to a cashier to get credit. You don't even need scissors for many of them anymore. Still think coupons are for grandmas? Coupons have gone way beyond the Sunday circulars. How Much Are Americans Savings with Coupons.Everything You Need to Know About Coupons.
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